About
Built by contractors. For contractors.
GuideStone Media is a marketing company based in the Charlotte, North Carolina area. We work with contractors and home service businesses — and we came out of construction ourselves, which is the whole reason the work looks the way it does.
We have been on the other side of the jobsite
Before this was a marketing company, it was jobsites. Estimates, crews, material costs moving between the quote and the invoice, and a phone that rang at the worst possible moment — usually while standing on something.
That background is the reason we started this. Contractors we knew were paying agencies who had never priced a job, never chased a callback, and did not understand why a lead from an hour outside the service area was worthless. Those agencies sold reach. The contractors got tyre-kickers.
So the company is built the other way round: start with how the work actually reaches you, then decide what marketing belongs on top of it.
You should not have to teach your marketing company how your business works.
What we do in-house
Videography and editing are ours — not subcontracted. The person filming your crews is on the same team running your campaigns, which is why a new ad angle takes days instead of a vendor queue.
That combination of real production and paid advertising is the thing most contractor marketing is missing.
How our production worksFour things we believe about this work
Speed beats polish
- A fast, plain response wins more jobs than a beautiful brochure that arrives on Thursday. We build for the response first.
Lead count is a vanity number
- Booked estimates and closed work are the numbers that pay for a crew. We would rather report fewer, better conversations.
Your work is the creative
- Nobody needs another stock photo of a handshake. The finished jobs you are proud of are the strongest asset you already own.
Say the uncomfortable thing
- If marketing is not your bottleneck, or you are not ready, we will tell you. Taking a retainer for work that will not help costs us more in the long run.
Charlotte first, North Carolina after that
We are based in the Charlotte, North Carolina area and most of our work is with companies in the Charlotte metro — which matters more than it sounds, because knowing the neighbourhoods, the drive times and what homeowners here pay for is half of good targeting.
We also work with contractors elsewhere in North Carolina. The advertising and follow-up travel fine; the local knowledge is simply strongest close to home.
- Charlotte
- Concord
- Huntersville
- Mooresville
- Matthews
- Gastonia
- Monroe
- Rock Hill
- Fort Mill
Easiest way to find out if we are a fit
A call. We will ask what you sell and where the work comes from, and you will get a straight answer on whether we can help.