Production
Professional video and content for contractors
We come out with real cameras, film your crews and your finished work, and cut it into the formats your ads, website and social accounts actually need. No stock footage of somebody else’s jobsite.
Who this is for
- Contractors whose finished work is better than their photos of it
- Companies running ads built in Canva
- Owners who want content but have no time to make it
- Businesses bidding against competitors with better presentation
Marketing works better when it actually looks good
Plenty of good contractors lose jobs to worse contractors who present better. A homeowner comparing two quotes has almost no way to judge craftsmanship — so they judge everything around it, and the company with real photography wins the coin flip.
Most contractor media is phone footage shot at the wrong time of day, on a site that has not been cleaned up, with text slapped over it. That is not a budget problem. It is a production problem.
And it compounds: one proper shoot supplies ads, the website, social, retargeting and recruiting for months. Bad media has to be replaced constantly.
How a shoot works
- 01
Pick the right job
We choose a project worth filming and time it around the light and the stage of work that looks best on camera.
- 02
Shoot the whole thing
Crews working, equipment, process detail, the finished result, and the owner on camera if you are willing. Owners on camera consistently outperform.
- 03
Cut for each format
Vertical for paid social and stories, horizontal for the website, short hooks for testing, stills pulled for static ads.
- 04
Keep the library
You end up with a bank of footage that keeps working long after the first campaign.
What makes this different
Built by contractors. For contractors.
- In-house videographer and editor
- Not subcontracted. The person shooting understands what the ad has to do, because the same team is running the ads.
- We know what to shoot
- Coming from construction means we know which part of the process reads as skill to a homeowner and which part just looks like mess.
- One shoot, used everywhere
- Ads, website, organic social, retargeting, sales follow-up and recruiting all come out of the same day.
Common questions
Do we have to be on camera?
- No, though it helps. Owner-on-camera content usually performs best because homeowners are buying a person as much as a service. If that is not for you, crews and finished work carry the ads fine.
How much does contractor videography cost?
- It depends on the scope — a half day on one job is very different from a recurring shoot schedule. We price it against the campaigns it is feeding rather than as a standalone production, and we will give you a straight number on the call.
Can we use the footage ourselves?
- Yes. It is your company and your jobs. The point is that you end up with media you can use anywhere, not just inside campaigns we run.
Let’s talk about what is worth filming
Tell us about the jobs you are proudest of and where you would use the footage. We will tell you what a shoot would look like.