Contractor marketing
Marketing strategy for contractors who actually do the work
Most marketing plans for contractors are built backwards — a package of tactics first, then an attempt to make your business fit it. We start with how work actually reaches you, and build from there.
Who this is for
- Contractors doing the work but relying on referrals and word of mouth
- Companies whose lead flow swings hard with the season
- Owners who have been burned by an agency that never understood the trade
- Businesses ready to add a crew but without the pipeline to keep one busy
Why most contractor marketing misses
An agency that has never priced a job does not know what a lead is worth to you. So they optimise for the number they can show on a report — impressions, clicks, cost per lead — and you end up paying for volume that never turns into signed work.
They also miss the parts of your business that decide whether marketing works at all. How far you will drive. What a crew costs you standing idle. Which months you are underwater and which you are turning work away. Whether anyone can answer the phone at two in the afternoon.
Get those wrong and the campaign is broken before it launches, no matter how good the targeting is.
How we build it
- 01
Job economics first
What you sell, what an average job is worth, what your close rate is, and what you can afford to pay for a booked estimate. Every later decision runs off those numbers.
- 02
Service area and capacity
How far your trucks actually go, and how much work you can take before quality slips. Marketing that outruns your capacity costs you reviews.
- 03
The offer
What you put in front of someone, and what it filters out. The offer does more to control lead quality than targeting ever will.
- 04
Seasonality
Where your busy months are, and what the plan does in the slow ones. Flat spend across a seasonal trade wastes budget at both ends.
What makes this different
Built by contractors. For contractors.
- We came out of construction
- You will not spend the first month explaining change orders, why spring is busier, or why you could not answer the phone from a roof.
- Scoped, not packaged
- A roofer in Concord and a landscaper in Matthews do not need the same plan. We do not have a tier list.
- Built around capacity
- The goal is the right amount of the right work, not the largest possible number of leads.
Common questions
Do I need to be spending a lot already?
- No. It is often easier to start clean than to unwind a year of campaigns built on the wrong targets. What matters more is that you can handle the work once it starts coming in.
Will you tell me if marketing is not my problem?
- Yes, and it happens. If the real issue is that leads sit for hours before anyone calls back, more ad spend will not fix it — the follow-up side has to come first.
Do you work outside Charlotte?
- Charlotte and the surrounding metro is our home market, and we work with companies elsewhere in North Carolina. The work travels; the local knowledge is strongest close to home.
Start with a conversation about your numbers
Bring what a job is worth to you and where the work is coming from now. We will tell you what we would actually do, and whether it is worth doing.