Paid social
Facebook and Instagram ads for contractors
Meta is where homeowners spend their evenings, which makes it the cheapest place to get in front of the people whose driveway, roof or backyard you want to work on — provided the creative looks like the work.
Who this is for
- Contractors and home service companies selling to homeowners
- Companies with good work and nothing to show for it online
- Owners tired of buying shared leads from a lead broker
- Businesses that need booked estimates, not brand awareness
Why most contractor ads get ignored
Scroll through Facebook in any service area and the contractor ads look the same: a stock photo, a logo, and a line about quality and integrity. Nobody stops for that, so the platform charges you more to show it to fewer people.
The ads that work are the ones that look like a real company did real work down the road. That is a production problem far more often than a budget problem.
The second failure is what happens after the click. A form that goes to an inbox nobody watches turns a working campaign into a folder of cold leads.
How we run them
- 01
Shoot first
We film your crews, trucks and finished jobs before launch, so the campaign starts with creative nobody else can run.
- 02
Target the service area
Radius and neighbourhood targeting built around where you will actually drive, not a whole metro you cannot service.
- 03
Offer that filters
The wording is what separates a homeowner ready to book from someone killing time. We would rather have fewer, better conversations.
- 04
Test and cut
Several angles run at once. What produces gets more budget, what does not gets turned off — and we tell you which was which.
What makes this different
Built by contractors. For contractors.
- The creative is ours
- Shot and edited in-house, so a new angle takes days rather than a vendor queue and a revision round.
- Wired to follow-up
- Leads land in a system that responds immediately, not an inbox. That is usually worth more than any targeting change.
- Plain reporting
- What it cost, what came in, and what is worth changing. Not a dashboard of impressions.
Common questions
Do Facebook ads actually work for contractors?
- For homeowner-facing trades, yes — it is usually the cheapest way to reach them. It works differently from search: you are interrupting someone rather than catching them mid-search, so the creative and the offer carry much more weight.
Do you manage the ads or just set them up?
- We manage them. Launching is the easy part — the value is in watching what happens afterward and adjusting targeting, offer and creative on what the numbers say.
What about Google Ads?
- Different job. Google catches people already searching, which is excellent for urgent trades, and usually costs more per click. If that is the better fit for your business we will say so on the call.
See what this would look like for your company
We will walk through your service area, what a job is worth, and what we would put in front of homeowners in it.